GIBSONDesign

I hear this too often when it comes to AI and the design process... "I could do that" ... "That's AI garbage" ... "YOU didn't make that, AI made that" ... "AI design is lazy" 1. The Misconception There’s a common misconception that AI creates bad work—that anything made with it is somehow inauthentic or lacking substance. But that view misses the essence of what AI truly is. AI isn’t a complete process; it’s a tool . Yes, some people use it passively—type a prompt, take the f

Imagine tuning a guitar by tightening one string and leaving the rest untouched — the whole instrument falls out of harmony. Your body works the same way. Every feature built into modern shoes was created with good intentions — comfort, support, performance — yet when footwear alters the natural biomechanics at the foundation, everything above it must compensate. With time, alignment fades, balance drifts, and the symphony of movement turns into noise. The Body’s Adaptive Blu

There’s been a shift happening quietly behind the scenes at Nike. One that doesn’t just reimagine how product is made—but why. Enter the...

Foot-Shaped for a Reason: Why Modern Shoes Are Misaligning More Than Just Your Feet The human foot is an engineering marvel—26 bones, 33...

What feels good in the moment isn’t always good in the long run . Today’s footwear market is dominated by designs that prioritize...

"Use it or lose it." We’ve all heard this phrase before—usually in the context of memory or muscle—but its application to human movement...

When a musician tunes their instrument, they're not just prepping for a perfect performance—they're protecting the instrument itself . An...

Images generated with AI In the world of design, we’re living through a revolution. With AI tools now capable of turning a few words into...

The pursuit of perfection is inherently asymptotic - each iteration moves you closer to an ideal that may never fully materialize. If...